CASE STUDY 2.
1. Companies with Good and Bad Service: Using online
research sources such as Google, research the customer relations/customer
service reputations of two (2 – no more, no less) companies of
your choice.
2. Supporting Research: Choose one company with an
excellent customer service reputation, and one with a poor (or less than
perfect) customer service reputation. Compare and contrast the customer service
reputations of these two companies. Your paper should address the following
questions.
a. 
What is the company with good customer relations
doing right?
b. 
What is the company with poor customer relations
doing wrong?
c. 
What are the results of the actions of the
companies? For instance, financial, public relations, or employee issues?
d. 
What specific, actionable recommendations would
you give for improving customer satisfaction for each company?
3. Additional requirements: Prepare a 750 word
(minimum) paper addressing these questions, using APA style and formatting. Pay
particular attention to the accurate citation of your research sources.
Format guidance please refers to the APA
Tutorial in the syllabus. Ensure that the body of your paper, excluding cover
page and sources, exceeds the 750-word count minimum, and that all of the
assignment requirements have been met.




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