“Customer Evaluations” Please respond to the following:Yelp
and Facebook are among the many growing social media sites allowing
customers to give feedback about products, services, and experiences.
This method allows for a passive approach to a problem or bad
experience. For example, if someone had to wait 10 minutes in line for a
latte, there may be no way for the barista to know this person waited
this long or is disgruntled by the long wait. Design a process in which a
small business can ensure customers are satisfied so that they do not
quickly take a passive approach to merely complain to a large audience
without first making someone at the business aware that a problem
exists. We see surveys on all kinds of store receipts allowing
consumers to give feedback in exchange for being entered into a drawing
for a prize. Evaluate the purpose and usefulness of these surveys.
Consider all stakeholders in your answer.




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