Complete a concept statement for your venture. Use Tables 8.1 and 8.2 as your template. It should include the following sections in table format:
Articulate the problem and proposed solution
Required behavioral changes and associated challenges:
Unit of social impact:
Unit of revenue:
Market and competition
Determine market segment:
Determine most competitive alternative:
Articulate how your solution is better than most competitive alternative:
Who benefits from my business?
Who is hurt by my business?
Who are the key stakeholders?
Who are my allies?
Who are my opponents?
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