Complete a concept statement for your venture. Use Tables 8.1 and 8.2 as your template. It should include the following sections in table format:

Articulate the problem and proposed solution

Problem:
Proposed solution:
Required behavioral changes and associated challenges:

Business proposition

Unit of social impact:
Unit of revenue:

Market and competition

Determine market segment:
Determine most competitive alternative:
Articulate how your solution is better than most competitive alternative:

Sociopolitical landscape

Who benefits from my business?
Who is hurt by my business?
Who are the key stakeholders?
Who are my allies?
Who are my opponents?




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