Organizational Mission DQ1Explain, in your own words, the terms “mission,” “vision,” “goals,” and “values” statements.  What is the practical purpose of a statement of organizational values?  Under what circumstances should an organization consider changing these – if at all?  How do they play into the strategic direction of an organization?  If you are a departmental manager, how do you implement and sustain these in your organization?  Profits and Revenues DQ2Explain the four fundamental ways in which a business can grow its revenues and profits.  Then, describe the five generic types of growth strategy available to individual SBUs.  Hypothesize what metrics a program executive might use to monitor these strategies.

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