Provide a minimum of 150 words to each question below.  Please include references:1. What is psychographic data? Provide examples. When should
psychographic data be used to make marketing decisions? Is psychographic data
more important than demographic data? Explain your answer.
2. Which
demographic variables are most closely associated with heavy consumption of the
following, and why?
oPancakes
oCigarettes
oMovie attendance
3. What is the value of fear appeal in marketing messages?
Is this a fair way to market to consumers? Why or why not? What alternatives
could be available for a marketing strategy?




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