Please tell me more
about American Airlines and Comcast beyond both serving American’s. Go a little
further. I like this, “This shows that the two companies greatly rely on
people for their existence; in addition to offering their services in the United
States, they also offer their services on the international scale.” But –
what other areas do you notice? Also you said, “Through the product life
cycle, the businesses are able to innovate a product that is likely to meet the
customers’ demands; therefore, enabling the businesses to make profits from the
new product.  Through this theory, the firms will be able to conceive an
idea of a new product.” How? More than your following……what happens
throughout the life cycle? Why is this so important to firms? Very good as far
as you’ve taken this discussion – keep going.
and Cascades
You stated,
“Through this theory, businesses can learn how to survive in competitive
environments, through analyzing their competitors and imitating their
activities thus being in a position to compete against them.” What would
you look at as a marketer, to compete with competitors – what they offer or
what they don’t offer? Which do you believe is more important and why?

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