Project plans outline the intended course of events; however, things don’t always happen as intended. Organizations need to consider risks and develop a contingency plan. This plan is typically presented to management.
Based on your prior research, determine potential risk factors for not meeting each of the project objectives. Develop a contingency plan for each of the potential risks. Add the potential risks and contingency plan to your Wk 4 – Apply: Project Plan assignment.
Create a 12- to 14-slide presentation with detailed speaker notes and visuals on every slide in which you:

Identify the organization’s information presented in Wk 1.
Synthesize the SWOT analysis and market trend research.
Explain how the project objectives will advance the organizational goals.
Assess how success will be measured.
Evaluate the value this project will bring to the organization.
Identify project metrics, timelines, and responsible parties.
Develop a contingency plan for each of the potential risk factors for not meeting each of the project objectives.

BUS/475 v11

Degree of Alignment: Advanced
Organizer
Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use
for all weekly assessments. Complete the chart below with information provided in the textbook and other
resources. Provide your analysis below the chart.

Organization

Selected Organization: NETFLIX INC

Describe the organization in the following chart. Each description should be 75-100 words.

Element Description

Mission Netflix Inc. mission statement states “We promise our customers stellar
service, our supplies a value partner our investors the prospects of
sustained profitable growth and our employees to allure of huge impact.”
Netflix acknowledging great service and entertainment through their
online app services for their customers and investors. They don’t take
their customers needs and suggestions for granted.

Vision Netflix vision statement is “Becoming the best global entertainment
distribution service.” This is based on the company that wants to provide
excellent streaming and entertainment services worldwide. Netflix wants
to be the best and remain vibrant when adopting the latest user-friendly
features to make sure their customers have the best experience that they
can provide when streaming. They have positioned themselves as a
global establishment to fulfill the component in its vision statement.
Netflix accommodates all cultural backgrounds innovatively.

Values Netflix core values are judgment, curiosity, communication, passion,
courage, innovation, selflessness, integrity, inclusion, and impact. These
values help the growth of their company model and to achieve their goals.
Also, this will help the company’s operations to run smoothly. Netflix are
big on not hurting any person, religion, or group. They just want to
entertain everyone with amazing and authentic stories. Netflix is
committed to be original and authentic across the board.

Structure Netflix structure is a U-form or unitary organizational structure. This
involves hierarchy which maintain executive control and the direction

Copyright 2020 by University of Phoenix. All rights reserved.

Degree of Alignment: Advanced Organizer
BUS/475 v11

Page 2 of 3

Element Description

throughout the company. This organizational structure promotes
cooperation, open communication despite the hierarchical structure.
Netflix has a flat organizational structure. But employees have more
responsibly and freedom such as unlimited vacation days and lenient
expense account policy.

Culture Netflix culture is putting people first than process. They want their
company culture to be built on responsibility and freedom. They believe
if they hired people that wants freedom and can take accountability and
be responsible for their own behaviors and decisions, they can have a
thriving culture and business.

Analysis

Netflix Inc. is a company that provides streaming services through subscription to ov

BUS/475 v11
Project Plan
BUS/475 v11
Page 4 of 5

Project Plan Template
Project Title:
Project Objectives:
· Customer objectives

Operational Step

Responsible Person

Timeline

Review Netflix’s customer database to determine the lost market share

Director of Marketing research

1 week

Survey the customers to identify their tastes and preferences

Marketing Researcher

6 weeks

Increase human interaction to assist the customers in solving the problems they are experiencing

Marketing Researcher

6 weeks

Increase the number of contents to increase customer retention

Creative director

6 months

· Internal business objectives

Operational Step

Responsible Person

Timeline

Increase the rate of product differentiation.

Chief executive officer

1 year

Increase technology reliability

IT Manager

1 year

Improve the overall brand image

Data Analyst

1 year

Increase employee commitment

Chief executive employees

6 months

· Financial Objectives

Operational Step

Responsible Person

Timeline

Intensify production

Marketing Manager

1 year.

Increase revenue

Finance manager

1 year

Improve profitability.

Finance manager

2 years

Minimize cost.

Finance manager

3 years

· Why these objectives are appropriate for the project.

The above objectives of Netflix will serve as a strategic plan for the project, but they are also attainable. The goals are appropriate to the company since its main aim is to improve its competitive advantage against the competitors enabling them to even out the growing competition. Reviewing the lost market share will provide Netflix with why most of their customers are unsubscribing from their offering. As a result, customer objectives, in this case, are appropriate since they focus on establishing a firm foundation for Netflix to provide support and provide customers with an opportunity to watch their favorite films without interruption. This will enable the company to gather more customers and general satisfaction, which is essential for the success of Netflix in customizing their products to offer more affordable pricing (Management Glossary Content Team, 2020). On the other hand, the internal process objectives are appropriate as they aim to help Netflix widen the rate of content creation, which they can supply to their large ready market and play an integral role in improving the organization’s overall quality content and participation in enhancing employee’s productivity. At the same time, the financial objectives identify the economic opportunities that the company can explore to become more competitive in the market.
In attaining these three objectives, the organization will amplify its operations, making them more effective and boosting the superiority of its outputs, thus increasing competitiveness. On the other hand, getting the opportunity to learn and support the growth of these o




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