1.
Recognizing that increased demands on people’s time has led to shortened vacation durations, resort management has
(Points : 1)
 backed off on new development of resorts due to the decrease in demand
 attempted to accommodate this trend by offering shorter stay packages
 lobbied for required vacation duration laws
 continued on without seeing a need to change

2.
Benefit segmentation is the process
(Points : 1)

 by which resort management determines the benefits to offer its employees in their compensation package
 of grouping customers into clusters which best benefit the resort
 of grouping customers into clusters based on the personal benefits they are seeking from a resort
 least likely to be used in resort management

3.
Resorts can be used as modern agents of change and encourage employment, growth, and confidence when
(Points : 1)

 there is enough capitalization at the start of the development
 government policies and financing has aided resort development
 the local residents enthusiastically support the resort
 they are located on public land like national parks

4.
Resorts are playing a larger role in national tourism plans because
(Points : 1)

 of increased government oversight
 they have banded together and formed a large lobbying group
 resorts have approached governments for assistance in reacting to outside competition
 they have the capacity to attract and hold international and domestic tourist

5.
A recent trend in resorts is
(Points : 1)

 “new skills” resorts which provide instruction for customers to learn a new skill
 selling off rooms as time share investments
 outsourcing all but customer service jobs
 a reduction in the need for “rest and relaxation” resorts

6.
Which of the following is NOT considered a method for using benefit segmentation?
(Points : 1)

 More convenience
 More and far better service
 A membership benefits program
 A typical service guarantee 

7.
Increases in discretionary income and time have led to a time
of special interest demands from resort customers. This has in turn
created
(Points : 1)

 additional strategic planning opportunities for managers
 increased demand for privacy
 a global market for specialized niche resorts
 increased accounting demands

8.
Market diversification is a strategy in which resorts open up locations in different markets.
(Points : 1)

 True
 False

9.
One study which researched offsetting seasonality issues found that
(Points : 1)

 the need to offset these issues is minimal
 offsetting these issues is not fiscally possible
 a combination of strategies is often the most desirable management response
 focusing on a single response strategy is often the most desirable management response

10.
When a resort has clear title and
absolute ownership of its land, it is no longer restricted in its
development by various government laws and regulations.
(Points : 1)

 True
 False




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