You have just been hired to the ABC company as its new vice president
of strategic planning. The corporation is a conglomerate with divisions
in the auto industry, pharmaceutical industry, home movie rental
industry, and mass merchandiser industry. The corporation has seen
lackluster performance in recent years because its competitors seem to
have a more effective strategy, and, at the same time, business and
economic conditions have changed appreciably from what they were 5 years
Given the multibillion dollar size of the corporation and the fact
that it is a conglomerate with a very diverse portfolio of companies in
varying industries, the CEO whom you report to has already given you
permission to hire a staff of recent MBAs to assist your efforts. You
recently completed the interviewing and hired four people with minimal
real business experience.
In coming months, you and your team will be creating a completely
new—and, presumably, more effective—strategic plan. You plan to begin by
holding a kick-off meeting with your team.
Part 1
Deliverable Length: 1,200–1,500 words
To feel confident that all of the employees in your strategic
planning team understand all that you have taught them, you require each
to prepare a streamlined version of the key elements of a company’s
strategic plan. You require each employee to prepare the following
sections of a strategic plan for any one of the corporation’s four
divisions. You intentionally gave them no information about any of the
divisions and suggest that they pick a current leading competitor in
that field, and are to assume they are in that company as they write the
following parts of a strategic plan:
Mission statement (simply copying an existing real company’s mission is unacceptable)Industry analysisSWOTT analysis2 perceptual maps
Choose any 2 pairs of criteria that you think are important to plot.Explain why you picked those 2 pairs of criteria. The corporate industry is:
Auto industry (Toyota)Part 2
Deliverable Length: 4 or more blank forms (minimum
1-page each), a complete set of instructions for each form, (200–300
words minimum), and a 200–300 word cover letter
Your team has practiced doing strategic planning for a competitor
company in an associated industry. The team has done the preliminary
work of learning about the process of strategic planning and is now set
to begin the necessary preparatory work to assist each division’s senior
management team in creating its own strategic plan.
You and your team are now ready to assist in the strategic planning
process with each division’s senior staff. Your team knows that a
massive amount of information will need to be collected and collated as
part of each division’s individual strategic plan. Ahead of your team’s
visit to each division’s headquarters, you are preparing a package of
forms and instructions to disseminate to each division head. The purpose
of this package is to have each division’s senior staff do the
necessary legwork to prepare for the week-long strategic planning
meetings that you will hold at each site. You want to make sure that
each division’s staff knows what they have to do, what information they
have to collect, and how to present it in a consistent manner. In this
fashion, each division’s strategic plans will have a consistent look and
Create the necessary blank forms that the management team will need
to fill out to gather the appropriate data. At a minimum, the following
forms will be needed:
Industry analysisSWOTT analysisCompetitor analysis and perceptual mapFive year financial forecast Provide one set of clear and concise written instructions for the
division senior teams to assist them in how to gather the information
and transfer it to the appropriate forms for subsequent discussion and
collation into the final 5-year strategic plan document. Each form’s
instructions must be 200–300 words and include examples to help explain
how to fill it out.
One cover letter of 200–300 words must be included and addressed to
the CEO, who will then distribute the materials and instructions to the
senior teams of each division regarding the overall process his or her
team will be going through, culminating in a formal strategic planning
meeting that you and your team will participate in.
To keep decision making as decentralized as possible, draft 2 policy
statements, each of 100–200 words, that each division’s CEO will be
asked to disseminate and comply with. They must both comply with the
following policy-writing guidelines:
One policy statement must address human resource promotion policy.One policy must address capital spending authority levels.

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