Utilizing the REQUIRED text:Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10thed.). Upper Saddle River, NJ: Pearson. Answer BOTH 1 & 2: 1. Attitude Formation and Change: “Dueling Brands”  Based on your personal preference for personal computing operating system  (Mac or PC) view the respective ad (links provided below) that is  attempting to alter the attitude of the product you prefer.  ‘Get a Mac’ ad campaign  ‘I am a PC’  ad campaign  a. How does the advertisement attempt to change your  attitude of the other product? b. How does the advertisement attempt to change your  attitude of your preferred product? c. Using the “Tricomponent Theory of Attitude”, analyze  the ad for its cognitive, affective, and conative components. d. What, if anything, could the competing brand do to  better influence you to switch to the other platform? e. Make sure to reference at least two strategies of  attitude change described in the text.    2. Consumer Learning  Think about the last time you purchased the products listed below. Select  two of the items and decide which model(s) of consumer learning theory  (behavioral learning, cognitive learning, and passive learning) affected  your decision to buy. It is possible that one or more learning theories  affected your decision to buy.  Which of the following best explains your experience in your consumption  behavior?  a. Laptop b. Smartphone  c. Jeans at a department store d. Box of cereal

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.