Four P’s of Creativity Worksheet
Resources: Santanen,
Briggs, and De Vreede (2004) article
Prepare a
2-page worksheet in which you consider the following:
o  Half
of this assignment is to use your own creativity in preparing the worksheet.
o  No
specific parameters around the design and implementation of your worksheet
exist, other than it must be 2 pages, which summarizes, explains, and
illustrates the four P’s of creativity—person, place, product, and process—from
the Santanen, Briggs, and De Vreede (2004) article. Article: Causal Relationships in Creative Problem Solving: Comparing Facilitation Interventions for Ideation.Authors:SANTANEN, ERIC L.1BRIGGS, ROBERT O.2,3DE VREEDE, GERT-JAN4Source:Journal of Management Information Systems. Spring2004, Vol. 20 Issue 4, p167-197. 31p. 1 Diagram, 8 Graphs.Document Type:ArticleSubject Terms:*BRAINSTORMING*GROUP problem solving*TESTING*GROUPWARE (Computer software)*INNOVATION management*CREATIVE ability in businessCREATIVE thinkingCOGNITIVE analysisCAUSAL modelsCONTEXTUAL analysisFRAMES (Social sciences)HUMAN information processingREMOTE associates testAuthor-Supplied Keywords:brainstormingcognitive modelscreativityfacilitationgroup problem solvinggroup support systemsidea generationideationthinkLetsAbstract:Organizations must be creative continuously to survive and thrive in today’s highly competitive, rapidly changing environment. A century of creativity research has produced several descriptive models of creativity, and hundreds of prescriptions for interventions that demonstrably improve creativity. This paper presents the cognitive network model (CNM) as a causal model of the cognitive mechanisms that give rise to creative solutions in the human mind. The model may explain why creativity prescriptions work as they do. The model may also provide a basis for deriving new techniques to further enhance creativity. The paper tests the model in an experiment where 61 four-person groups used either free-brainstorming or one of three variations on directed-brainstorming to generate solutions for one of two unstructured tasks. In both tasks, people using directed-brainstorming produced more solutions with high creativity ratings, produced solutions with higher average creativity ratings, and produced higher concentrations of creative solutions than did people using free-brainstorming. Significant differences in creativity were also found among the three variations on directed-brainstorming. The findings were consistent with the CNM. [ABSTRACT FROM AUTHOR]Copyright of Journal of Management Information Systems is the property of M.E. Sharpe Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)Author Affiliations:1Assistant Professor of Management, Bucknell University2Research Coordinator, Center Management of Information, University of Arizona3Associate Professor, Collaboration Engineering, Delft University of Technology, the Netherlands4Professor, Department of Information Systems and Quantitative Analysis, University of Nebraska, OmahaISSN:0742-1222

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